Shout Insights

Video Marketing Guide to Improve Keyword Research

Videos are the future of the internet. In fact, it is estimated that by 2019 over 80% of internet traffic will come from video. That is why if you are looking to benefit from this trend, you need to improve your video marketing efforts.

One of the best ways to improve your video marketing is by improving your keyword research efforts.

3 Steps to Improve your Keyword Research for Video Marketing

  1. YouTube Autocomplete- Just like Google has a dynamic autocomplete, YouTube works the same way. For example, if you want to find the best restaurants you just type in the word. You see below how the autocomplete provides numerous examples of what this keyword could be.

These alternative suggestions are a boon to search engine experts looking to find alternative keywords to use on YouTube. It is also a great starting place.

If you want to get the most out of this trick you need to type in the root keyword best restaurants with every letter of the alphabet. The process takes about 15 minutes at most and is a goldmine for search engine optimization of your YouTube channel.

Doing this exercise 26 times (every letter of the alphabet) gives you a full list of alternative keywords people usually search when visiting YouTube. Note: You might want to use a spreadsheet to keep track of all the keywords you find with this process. It can be cumbersome to do without tracking.

  1. Keyword Research- Once you have a list from the YouTube AutoComplete it is time to do keyword research on those keywords to see if they are viable or if there are any other keywords you might want to use instead.

Just like any other keyword marketing strategy, you need to determine if the keywords have enough traffic and do not have too much competition. Otherwise, you will struggle to bring targeted traffic to your video.

The first tool you should use is Google’s Keyword Planner. YouTube’s keyword tool was shuttered in 2014, but Google’s platform provides a great resource for you to improve your rankings through search engine and video.

That is because the Keyword Planner has the tools you need to find the best keywords for your YouTube video.

Once you do a keyword search on the Keyword Planner, check out how many competitor videos there are on YouTube to determine the likelihood of you being ranked on the first page of that YouTube search.

The final step is to use Google Trends to determine if this keyword has long-term value to your video. Google Trends shows you the rising or falling popularity of the search term you chose.

By knowing this information, you can determine if it is worth trying to rank for a specific keyword that might have seen a quick rise in traffic. However, if in 2-3 months when you finally have the rankings you need for this site you might not get enough traffic from that keyword.

Do some advance research to minimize this possibility.

  1. Competitor Research- YouTube has 300 hours of content uploaded to the website every minute. That is a lot of content. Fortunately, you do not have to compete with every video uploaded to the video sharing site. You just need to know what your direct competitors are posting, so you can rank higher than them.

A few tools can help you analyze the competition. The first is Tags for YouTube. This free tool helps you analyze the title and meta tags your competitors used in their video. If you want to spawn additional ideas, use your competitors’ keywords and input them into YouTube autocomplete, like we discussed above, to find new targets.

YTCockpit is another option for those looking for more in-depth results. This YouTube focused premium tool can help you evaluate your competitors and improve your keyword research.

Final Thoughts

With the growing popularity of videos, it is crucial to start looking at how you can contribute quality videos that drive traffic. If you want to get the most of your efforts start looking at the keyword research strategies we discuss above to improve your video marketing efforts.

If you are not sure how to do this, or need assistance getting your video marketing efforts running then feel free to contact us at Shout for an initial, free consultation on keyword research for your video marketing.

 

Michael Jenkins - CEO

Michael Jenkins

As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it's inception in 2009, Shout has built a strong reputation as one of Australia's leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.