Case Study

Tobin Brothers

The Business

Tobin Brothers has earned the reputation as one of the leading and most respected funeral companies in the country. Tobin Brothers conducts over 5,500 funerals every year with over 25% market share in Metro Melbourne.

SEO Melbourne - Tobin BrothersSEO Melbourne

The Challenge

With new players in the funeral home market creating a chaotic online market, they needed to bring new life to the brand and ensure a relevant and respectful online approach to the market.

The Solution

An audit demanded an immediate site clean-up. Shout analysed the link profile of the site and formulated a tailored content strategy to boost the quality of links to the site.
Shout put together a multi-channel digital marketing strategy that involved SEO, Google Advertising and Retargeting.
This helped lift the company's profile and positioned Tobin Brothers for future online growth.

    Tobin Brothers
    Tobin Brothers

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #1
    Funerals Melbourne
    #1
    Funeral Services
    #4
    Funeral Cost
    #5
    Funeral Parlour

    Since Starting With Shout

    +127%
    Organic Traffic
    +76%
    Organic Leads
    +34%
    Lead Generation

    Overall

    +43%
    Lead Generation Rates
    48%
    cost per lead
    +
    2.9
    to
    1.7
    Average ad position
    +37%
    CTR